Why all SMEs need a social media strategy
Social media is also the perfect space for SMEs to promote themselves because it is cost effective, simple enough to understand and builds community, which is what small business is all about. With...
View Article‘Engage’, don’t ‘sell’: Why social media is a public relations activity.
A common mistake companies make with social media is using it as another advertising channel to sell their products. By seeing social media as an advertising channel, rather than a public relations...
View ArticlePosting Strategies that Encourage Engagement on Facebook
Companies should consider the day, time and content when writing posts. Companies that post content on their Facebook pages outside normal business hours see engagement rates that are 20% higher than...
View ArticleWho Should Handle Your Social Media: 8 Key Considerations
Social media is important: through it, you present an image of your company or brand, with the goal of positively influencing brand perception in order to attract and convert. The [...]
View ArticleTop 5 Marketing Strategies for Small Business
As a busy business owner, you’re unlikely to have endless time and resources to spend on marketing, so what you execute needs to really count. Focus on these five strategies [...]
View Article